Cookies, Marketing & Analytics Tools

What are Cookies?

Cookies are small text files that are placed on your browser by websites that you visit. They are widely used in order to make websites work, or work more efficiently to improve the user experience, as well as to provide certain information to the owners of the site. 

Novatex Websites (including all local branches and brands) set cookies, which remain on your browser for differing times. Some expire at the end of each session and some remain for longer so that when you return to our website, you will have a better user experience.
We use cookies to personalize content and to make our marketing more relevant. You can control cookies through your browser’s settings and other external tools. 

However, if you block certain cookies, you may not be able to register, login, or access certain parts or make full use of the Service. Cookie Consent: Web browsers allow you to exercise some control of cookies through the browser settings. Most browsers enable you to block cookies or to block cookies from particular sites. Browsers can also help you to delete cookies when you close your browser. You should note however, that this may mean that any opt-outs or preferences you set on the Websites’ will be lost.
We also use cookies provided by third party companies that we utilise directly or indirectly on our webpages and domains (e.g. retargeting tags and custom audience provided by the company Facebook Inc). Users should refer to the specific cookie policy of such third party companies to learn more and keep updated on their usage and scope.

Session Cookies

Novatex websites use session cookies to provide a better user experience during each browsing session.

Session cookies contain a unique number, your ‘session ID’, which allows our server to recognize the visiting device and ‘remember’ how the user interacted with each of the Novatex websites. 

Thanks to session cookies our server can track and distinguish user devices, so to enhance and personalize the browsing experience of each user.

Session cookies are deleted when the browser window is closed or its browsing history is cleared.

PHP cookies

Novatex websites use PHP cookies to provide a better user experience during each browsing session. Such cookies are automatically set when visiting any pages running on the PHP platform; they are essential for any page of our websites using PHP, such as our calculator application (https://za.novatex.ag/bale-calculator/)

PHP cookies contain a randomly generated number, which identifies a specific session ID. 

PHPSESSID is deleted when when the browser window is closed or its browsing history is cleared. 

WordPress cookies

Novatex might use WordPress cookies, such as ‘wp-settings-time-4’ and ‘wp-settings-4’; cookies might change over time due to internal policies changes, WordPress, PHP upgrades or other relevant events.

Novatex might also use third party cookies from the WordPress network. 

For more information on WordPress cookies, including cookies description, duration and purpose, as well as the options you have to control them, please visit: https://wordpress.org/about/privacy/cookies/

HubSpot cookies

Novatex might use HubSpot to host a number of webpages and / or have installed HubSpot tracking code.

HubSpot (and its network of plugins and third party applications) sets a number of tracking cookies when a visitor lands on our website to understand their behavior better. We might display a cookie policy banner for visitors to opt in or out of the non-essential cookies.

You can learn more about HubSpot cookies by visiting this link (https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser).

Other Third Party Marketing Tools

At times, Novatex might use third party software applications, plugins, micro-sites or non proprietary applications for punctual and specific marketing goals. 

For example we use Social Media plugins provided by social media companies and integrated in the website by Novatex. 

Novatex has only limited influence on the data the social plugins will transfer to the respective social media platform. When you visit our website, your browser will establish a connection to the social media platform servers such as Facebook. If you click on a social media platform plugin while you are logged on to that social media platform, information may be matched to your Facebook user profile and shown on other sites of the Internet. If you do not wish a social media platform to collect data on you through our Website, it may be helpful to log off from the social media platform before you visit our website since such websites are outside of our control and as such are not covered by the provisions of this privacy policy.

Analytics and Marketing Tools we use:

Google Analytics

Novatex might use Google Analytics to collect information about its visitors. 

We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
This information does not identify visitors or collect any personal details. We do not attempt to find out the identities of those visiting our websites. We will not associate any data gathered from this site with any personal information from any source. We will make it clear when we collect personal information and will explain what we intend to use it for.

Google Analytics Cookie Usage on Websites

Google Advertising

Novatex might use Google advertising cookies for marketing and promotional purposes across the Google Advertising Network. 

Google uses cookies to help serve the ads it displays on the websites of its partners, such as websites displaying Google ads or participating in Google certified ad networks. When users visit a Novatex’s websites, a cookie may be dropped on that end user’s browser.

You can learn more about Google advertising cookies by visiting this link (https://support.google.com/adsense/answer/1348695).

Facebook Custom Audience

In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on Novatex websites (e.g. browsing behavior, visited subpages, etc.). 

The user’s IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us. For more information about the privacy policy of Facebook and Custom Audience.

Facebook Conversion Tracking Pixel

This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time. 

Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s privacy policy. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. 

In addition, a cookie will be saved onto your computer for these purposes. By using the Website, you agree to the data processing associated with the integration of the Facebook pixel. Please click here if you would like to revoke your permission.

Other Third Party Tracking Tools

Novatex might use a number of third party software applications, plugins, micro-sites or non proprietary applications with punctual and specific tracking purposes.

For a better, complete and updated understanding of the usage and scope of the cookies dropped by third party applications, you can check the specific third party cookie policy or email us at: privacy@novatexitalia.it


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